Suriya vs Shopify
Shopify is built for global ecommerce. Suriya is built for Thai SMEs — with PromptPay, LINE OA, Thai UI, and AI automation included at $15/month. Here's the honest comparison.
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For Thai SMEs, Suriya wins on price ($15/mo vs ฿2,800+/mo once Shopify apps are added up), local payment support (PromptPay built-in, no plugin), and setup speed (a few minutes vs days). Shopify is better if you're selling globally and need an established app ecosystem.
| Feature | Suriya | Shopify |
|---|---|---|
| Monthly price (Thai SME) | $15/mo | $29–$299/mo (~฿1,050–10,500) |
| Setup time | A few minutes | Days to weeks |
| Coding required | None — AI builds everything | Liquid templating + apps |
| PromptPay / Thai QR | ✅ Built-in | ❌ Requires 3rd-party plugin |
| LINE OA integration | ✅ Native | ❌ Not supported |
| Thai language UI | ✅ Full Thai | ⚠️ Partial (admin in English) |
| Loyalty / stamp cards | ✅ Included | ❌ Paid app ($30+/mo) |
| Booking / appointments | ✅ Included | ❌ Paid app ($20+/mo) |
| Transaction fees | No platform commission (PromptPay bank fee applies) | 0.5–2% + payment gateway fees |
| AI agent automation | ✅ Full AI operations | ❌ Manual or paid add-ons |
| Global ecommerce reach | ⚠️ SEA-focused | ✅ Global, mature ecosystem |
| App store / marketplace | ❌ Not applicable | ✅ 8,000+ apps |
For Thai SMEs, Suriya wins on price ($15/mo vs ฿2,800+/mo once Shopify apps are added up), local payment support (PromptPay built-in, no plugin), and setup speed (a few minutes vs days). Shopify is better if you're selling globally and need an established app ecosystem.
Not natively. You need a third-party payment gateway plugin, which adds integration complexity and monthly fees. Suriya includes PromptPay QR built-in at no extra cost.
Yes. If you're a Thai SME primarily serving local customers, Suriya can replace Shopify for a fraction of the cost. Customer data and product catalogs can be imported.
Usually, once the apps are counted. Shopify Basic starts at $29/mo (฿1,050) before apps. Most Thai businesses need loyalty, booking, and notification apps that cost ฿700–2,500/mo extra. Suriya bundles everything for $15/mo.
If you're doing international sales, stay on Shopify. If you're serving local Thai customers and want lower fees, faster setup, and Thai-first features, Suriya is worth switching.
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