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Suriya vs LINE MyShop

Suriya vs LINE MyShop
for Thai businesses

LINE MyShop is Thailand's most popular LINE store builder — and it has a free tier. Suriya costs from $15/month but does much more: AI chatbot, loyalty, bookings, and full payment support. Here's the honest comparison.

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Suriya vs LINE MyShop — which is better for Thai businesses?

For Thai SMEs already on LINE, LINE MyShop has a free tier that makes it easy to start. Suriya costs more but delivers far more: AI chatbot that responds automatically, loyalty programs, booking systems, and payment gateways — everything a growing Thai business needs in one platform.

Feature-by-feature comparison

FeatureSuriyaLINE MyShop
Monthly price (Thai SME)$15/moFree basic tier; paid plans from THB 499/mo
Setup timeA few minutesSame-day (if you have products ready)
Coding requiredNone — AI builds everythingNone — template-based
Product management✅ Full catalog + inventory✅ Built-in (core feature)
LINE OA integration✅ Native + AI chatbot✅ Built-in (LINE ecosystem)
PromptPay / Thai QR✅ Built-in✅ Supported
Thai language UI✅ Full Thai✅ Full Thai
AI chatbot (LINE OA)✅ Full AI agent — reads, replies, sells❌ Not included
Loyalty / stamp cards✅ Included⚠️ Available on paid plans only
Booking / appointments✅ Included❌ Not available
Payment gateway (cards, TrueMoney)✅ Supported⚠️ Limited options
Customer data & analytics✅ Full dashboard⚠️ Basic (paid plans only)
No monthly cost❌ Paid plan from $15/mo✅ Free basic tier

The honest verdict

Choose Suriya if…

  • You want an AI chatbot that handles LINE conversations 24/7
  • You need loyalty programs, bookings, and payments in one system
  • You want to accept card payments and TrueMoney, not just PromptPay
  • You're building a brand, not just listing products
  • Budget is $15/mo and you want everything included

Choose LINE MyShop if…

  • You want to start with zero monthly cost
  • You only need a basic LINE store with product listings
  • You sell primarily via LINE and don't need a standalone app
  • Your product catalog is small and simple

Common questions

Suriya vs LINE MyShop — which is better for Thai businesses?

For Thai SMEs already on LINE, LINE MyShop has a free tier that makes it easy to start. Suriya costs more but delivers far more: AI chatbot that responds automatically, loyalty programs, booking systems, and payment gateways — everything a growing Thai business needs in one platform.

Is LINE MyShop free?

Yes — LINE MyShop has a free tier that covers basic product listings and payments. Their paid plans start at THB 499/mo with more features. Suriya costs from $15/mo with no free tier, but includes features LINE MyShop charges separately for.

Can Suriya replace LINE MyShop?

Yes. Suriya integrates with LINE OA the same way — customers can order via LINE — but adds an AI chatbot that answers questions and takes orders 24/7. Loyalty programs, bookings, and card payments are included too.

Is LINE MyShop better if I only need a LINE store?

If you only need a simple LINE store and don't need an AI chatbot or loyalty program, LINE MyShop's free tier may be sufficient. If you want a full customer engagement platform, Suriya delivers more. LINE MyShop's entry plan is THB 499/mo; Suriya Starter is $15/mo — but LINE MyShop's higher tiers cost more.

Does LINE MyShop include an AI chatbot?

No. LINE MyShop integrates with LINE OA but doesn't include AI chatbot features. You'd need a separate LINE OA bot, which costs extra. Suriya includes a full AI agent that reads messages, replies, and takes orders automatically.

Which is cheaper for Thai SMEs?

LINE MyShop is cheaper to start — their free tier is genuinely free. LINE MyShop's paid plans start at THB 499/mo with limited CRM features. Full LINE OA AI bot and multi-channel automation cost more. Suriya bundles everything from $15/mo.

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