Suriya vs Grab Merchant
Grab Merchant is free to list — but they take 25–30% of every order. Suriya is $15/month flat, with no platform commission (PromptPay bank fee applies). You own your customers and build your brand.
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Grab takes 25–30% of every order. On ฿10,000/mo in revenue, that's ฿2,500–3,000 gone before expenses. Suriya costs $15/mo flat with no platform commission (PromptPay bank fee applies), and you build a customer base that's yours — not Grab's.
Thai-market revenue examples (baht), beside the Suriya fee you are quoted in your own currency.
฿20,000/mo
Grab: ฿5,000–6,000 to Grab
Suriya: $15 to Suriya
฿4,500–5,500 in Grab fees avoided
฿50,000/mo
Grab: ฿12,500–15,000 to Grab
Suriya: $15 to Suriya
฿12,000–14,500 in Grab fees avoided
฿100,000/mo
Grab: ฿25,000–30,000 to Grab
Suriya: $15 to Suriya
฿24,500–29,500 in Grab fees avoided
฿200,000/mo
Grab: ฿50,000–60,000 to Grab
Suriya: $15 to Suriya
฿49,500–59,500 in Grab fees avoided
| Feature | Suriya | Grab Merchant |
|---|---|---|
| Monthly platform fee | $15/mo flat | Free to list — but they take 25–30% commission |
| Commission on every order | No platform commission (PromptPay bank fee applies) | 25–30% per transaction |
| Your own brand | ✅ Fully branded app | ❌ Listed as a merchant on Grab |
| Customer relationship | ✅ You own the customer data | ❌ Grab owns the customer |
| Loyalty programs | ✅ Included | ❌ GrabRewards is Grab's, not yours |
| Direct customer contact | ✅ Push notifications + LINE OA | ❌ Grab controls communication |
| Repeat customer rates | ✅ Your loyalty builds your audience | ⚠️ Customers loyal to Grab, not you |
| Pricing control | ✅ Full control | ⚠️ Must price competitively on Grab's marketplace |
| Delivery network | ❌ Self-arrange delivery | ✅ GrabExpress delivery built in |
| Discovery / new customers | ⚠️ SEO + word of mouth | ✅ Grab marketplace exposure |
Grab takes 25–30% of every order. On ฿10,000/mo in revenue, that's ฿2,500–3,000 gone before expenses. Suriya costs $15/mo flat with no platform commission (PromptPay bank fee applies), and you build a customer base that's yours — not Grab's.
Yes, and many businesses do. Use Grab for discovery and delivery to new customers. Use Suriya as your owned channel — loyalty program, direct ordering, bookings — for repeat customers. Orders on your own channel carry no platform commission (PromptPay bank fee applies).
Grab's delivery is a real advantage for food merchants. Suriya doesn't include delivery. If delivery is core to your business, you can still use Suriya for loyalty, direct orders, and bookings — and use Grab only for delivery-dependent orders.
Grab typically charges 25–30% commission for food delivery, plus additional fees for promotions and featured placement. For a business doing ฿50,000/mo, that's ฿12,500–15,000 to Grab every month.
That's exactly what it's built for. Your Suriya app lets repeat customers order directly from you, join your loyalty program, and get push notifications — reducing your dependence on Grab's platform over time.
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