Quick answer: For Thai SMEs — restaurants, salons, shops, service businesses — Suriya wins on price (฿349 vs ฿1,000+/month), PromptPay, LINE OA, and Thai-language support. Choose Shopify only if you're targeting international markets or need its 8,000+ app ecosystem.
Suriya vs Shopify: Quick Answer
Choose Suriya if: You're a Thai SME that needs PromptPay integration, LINE OA automation, Thai-language support, and a full app (not just a storefront) at an affordable price.
Choose Shopify if: You're building an international brand, need access to 8,000+ third-party apps, or your primary market is outside Thailand.
Head-to-Head: Pricing
| Plan | Suriya | Shopify Thailand | |------|--------|---------| | Entry level | ฿349/month | ~฿1,000/month | | Transaction fees | None | 0.5%–2% (Shopify Payments unavailable in TH) | | PromptPay | ✅ Native | ❌ Third-party app required | | LINE OA | ✅ Native | ❌ Third-party app required | | Booking system | ✅ Native | ❌ Paid app required | | Loyalty program | ✅ Native | ❌ Paid app required |
True monthly cost for a Thai service business:
- Suriya: ฿349/month (all-in)
- Shopify + Thai payment gateway + booking app + loyalty app: ฿4,200–9,900/month
Thai Payment Integration
PromptPay has 70+ million registered accounts in Thailand — it's not optional. Suriya integrates PromptPay natively with no extra fees. Shopify requires a third-party gateway (Omise, 2C2P) with additional monthly cost and transaction fees on every order.
LINE OA Integration
Thailand has 54 million LINE users — 80% of the population. Suriya integrates LINE OA natively: automated order notifications, LINE Broadcast, LINE login. Shopify requires third-party apps for basic LINE integration.
Real-World Scenarios
| Business Type | Best Platform | |---|---| | Thai restaurant, spa, salon | Suriya | | Local retail / service business | Suriya | | Thai brand selling internationally | Shopify | | Multi-vendor marketplace | Shopify + custom dev |
AI Setup vs Manual Config
Suriya: Describe your business in Thai → AI builds your app → live in hours.
Shopify: Choose theme → configure → add products → set up payment gateway → install apps → configure apps. Days to weeks.
Related
- 7 Best Shopify Alternatives for Thailand 2026
- Suriya vs LINE OA: Why Thai Businesses Are Switching
- Selling on LINE & Instagram? You Need Your Own App
Try Suriya free — see the difference yourself
PromptPay, LINE OA, loyalty program, bookings — all in one app, from ฿349/month. No credit card to start.
FAQ
Does Shopify support PromptPay in Thailand? Not natively. You need a third-party payment gateway (Omise, 2C2P, or Stripe with Thai bank) — each with additional monthly fees and transaction charges. Suriya includes PromptPay natively.
Is Shopify available in Thai language? Partially — Shopify's admin is available in Thai but customer-facing templates and support are primarily English. Suriya is Thai-first throughout.
Can I switch from Shopify to Suriya? Yes. Describe your existing business to AVA (Suriya's AI), and it rebuilds your app with Thai integrations. Product catalog migration takes a few hours.
What about Shopify's 8,000+ app store? For Thai service businesses, most of those apps add complexity and cost without solving Thai-specific problems. Suriya's native features cover what 90% of Thai SMEs need.