How a Handmade Skincare Maker Could Sell to Customers Across Thailand
Som makes soaps and scented candles in a small workshop in Chiang Mai. For years she sold at weekend markets and through a Facebook page, which meant only people who could visit or message her could buy.
The challenge
Som's products sell on touch and smell, but her catalog was a handful of photos on Facebook. Anyone outside Chiang Mai had to message her, wait for a reply and send a transfer before she could pack anything.
“My customers are all over Thailand, but all I had was a market stall and a Facebook page. Now about 4 in 10 orders come from outside Chiang Mai, and I start the morning with a list of about 30 parcels a week to pack.”
How Som uses Suriya
Online Catalog
Every soap, candle and gift set has its own page with scent notes, sizes and prices that customers can browse any time.
PromptPay and Card Checkout
Customers anywhere pay by PromptPay QR or by card, with no back-and-forth messages first.
Product Pictures Made for You
AI image generation helps Som create clean product pictures and gift-set visuals without a photo studio.
One List of Orders to Pack
New orders arrive in one list, so Som knows what to pour, wrap and ship each morning.
What could change
- ~40% of orders now come from customers outside Chiang Mai
- ~30 orders a week, with an average basket of about ฿650 (soap plus a candle is common)
- Payment arrives at checkout, before Som starts packing
- Som saves ~2 hours a week she used to spend in order chats