How Aof Artisan Bakery Took Custom Cake Orders Out of the DM Chaos
Aof runs a neighborhood bakery in Hua Hin with his wife. Daily bread was simple, but made-to-order birthday cakes were scattered across Facebook and Instagram DMs, with deposits chased by hand.
The challenge
Flavor, size, pickup date, and deposit details were buried in chat threads. One missed message could mean one missed birthday cake. Aof needed a way to collect complete orders before baking started.
"Cake orders used to live in my Facebook inbox and sometimes I'd miss one — which means a kid with no birthday cake. Now every order has a deposit and a pickup time before I even start baking."
How Aof uses Suriya
Custom Cake Pre-Orders
Customers pick flavor, size, message, and pickup slot in one structured flow instead of a long DM thread.
PromptPay Deposits
Each order collects a deposit through PromptPay QR before the kitchen commits ingredients and time.
Daily Pickup List
The kitchen sees one clear list of cakes due today, pickup times, and paid deposit status.
Bread Loyalty
Walk-in regulars collect loyalty stamps for daily bread, giving Aof a customer list beyond cake buyers.
The results
- Custom-cake deposit collection went from sporadic to ~95% paid upfront via PromptPay QR
- Missed/forgotten cake orders dropped to near zero with a single daily pickup list
- ~150 loyalty members signed up on daily bread in 2 months
- Aof saves ~3 hours/week he used to spend reconciling DM orders and deposits