Question 1

What types of Indonesian UMKM benefit most from having their own digital platform?

Accepted Answer

Service-based UMKM benefit most: home-based salons and beauty services, cooking and catering businesses, tutoring and education services, photography and videography, fitness trainers, wedding organizers, repair services (electronics, appliances, clothing alterations), cleaning services, and professional freelancers. Product-based UMKM with made-to-order goods (custom cakes, handmade crafts, customized fashion) also benefit significantly because Suriya handles order intake with deposits, preventing the common problem of production without payment confirmation. Any UMKM currently managing orders via WhatsApp or Instagram DM would see immediate improvement.

Question 2

How is Suriya different from Tokopedia, Shopee, or GoFood for my UMKM?

Accepted Answer

Marketplaces like Tokopedia and Shopee are discovery platforms — they help new customers find you, but take 5–20% commission on every sale and you compete directly with other sellers on price. Suriya is your own platform — no commission, no competing listings, no algorithm deciding your visibility. Suriya is best for your existing customer base and referral business; it doesn't replace marketplace discovery for new customers. The ideal UMKM approach is to use marketplaces for customer acquisition, then move repeat customers to your direct Suriya platform to eliminate ongoing commission costs.

Question 3

How do I get Indonesian customers to use my direct booking link instead of WhatsApp?

Accepted Answer

The transition is simpler than it sounds. Add your Suriya link to your Instagram bio and WhatsApp status — customers who find you there will use the link. When customers message you on WhatsApp to order, reply with: 'Bisa booking langsung di [link] ya, ada DP otomatis jadi lebih mudah.' Most Indonesian customers accept direct booking links easily, especially when they're told it makes the DP process simpler. Over 3–4 weeks, most of your regular customers will switch to booking through the link without prompting.

Question 4

Do I need technical knowledge to use Suriya for my UMKM?

Accepted Answer

No. Suriya is built specifically for UMKM owners who are not technical. You describe your business and services in plain language — what you offer, your prices, and how you want to be booked. The AI builds your platform from your description. There's no coding, no template configuration, and no design work. If you can use WhatsApp, you can use Suriya. The entire setup takes under 5 minutes.

Question 5

What if I already have a GoFood or Grab Food store?

Accepted Answer

You can run Suriya alongside your GoFood store — they serve different purposes. GoFood brings new customers through platform discovery; Suriya converts those customers into direct regulars who book and pay without the platform fee. A common approach: use GoFood for lunch-hour discovery traffic, then offer repeat customers a direct booking discount via your Suriya link. Over time, your direct customer base grows and your GoFood dependence decreases — you keep the discovery benefit while eliminating the ongoing commission.

UMKM goes digital. Your app, your rules,
your customers.

Your business. Your own digital platform.

Share your UMKM link everywhere

Uang muka on every order

Keep the margin Tokopedia takes from you

Build a direct relationship — not a marketplace listing

UMKM goes digital on your terms.

Bangun aplikasimu. Kembangkan bisnismu.

Questions from Indonesian UMKM owners going digital.

UMKM goes digital. Your app, your rules,your customers.